How we price our work, and why we publish it
Most agencies quote a number and hope you don't ask how they got there. Here's our actual arithmetic — hours, rates, overhead, margin — and why we put the result on a public page.
Blog
Notes from building an agency
Once a week. What we're trying, what's working, what isn't, and what we've learned running our own business alongside our clients'.
No listicles. No "10 tips". If we haven't done it ourselves, we don't write about it.
Building DigiLinkUp
Teardowns
What we learned
For business owners
Behind the craft
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Building DigiLinkUp -
Building DigiLinkUp Why we don't run paid ads (yet)
We could sell you Meta ads tomorrow. We'd be mediocre at it, and you'd be paying for our learning. An argument for a shorter service list than everyone else's.
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For business owners Your Google Business Profile probably matters more than your website
For a local business in Pune, someone searching "near me" sees Maps before they see any website. Here's what to fill in, in what order, and the one field almost everyone ignores.
On the cadence
We publish once a week and sometimes twice. We committed to once on purpose — a dead blog would contradict the thing we sell, which is that nothing goes quiet. An overachieved promise builds more trust than a missed one.
Want your business pulled apart?
Every month we take one Pune business — website, Instagram, Google listing, reviews — and publish what we'd fix. Free, no pitch attached.